The importance of being “earnest”

Social media marketing is the latest trend for those who want to sell faster and wider. However they could end up having an opposite effect and missing their goals! In my opinion, the main problems linked to its inefficiency are a rough web design and the use of literal and inconclusive translations.

The internet is flooded with few user friendly websites, where customers often get lost! If you spend more than two minutes trying to understand how to avoid an intruding banner ad, trying to fill a form or to find contacts, you’ll end up leaving that website without buying anything. What a loss for the online seller!

And as regards  bad translations, you can find an endless list on the internet! Many websites are published in different languages trying to attract foreign customers. But they are often low level translation and in many cases they don’t really make sense! Grammatical, syntactical and cultural mistakes can be perceived as the reflection of a low quality company standard. Social media marketing is all about communication, and language plays a fundamental role. So those who want to trade online should be more “earnest” and use their money wisely, investing it in specialized and high quality language experts and a more brilliant graphic design.

This way they could make a difference and reach their goals.